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Your brand assistant

If chat is enabled for your site, viewers see a chat bubble in the corner of your portal. It answers questions from your brand guide (“what’s our secondary palette?”) and drafts content in your brand’s voice (“write an Instagram caption for the summer launch”). It only knows what’s published on your portal — and it only sees the sections the signed-in audience can see.

Open the editor and click the chat icon in the top toolbar (next to Site settings). In the Chatbot panel you can:

  • Show the widget to viewers, and select which audiences see it. Only the audiences you select get the widget — with none selected, no viewer sees it.
  • Add audience guidance — each selected audience can get extra prompt guidance layered on top of the system prompt. An audience only ever sees answers shaped by its own guidance, so it’s safe for information at that audience’s level. Use Preview as in the test panel to try it (prompt and task preview only — grounding stays editor-wide).
  • Write the system prompt — describe your brand’s voice and how the assistant should answer.
  • Add tasks — preset goals (“Draft a social post”, “Check brand compliance”) that appear as a dropdown in the chat. Each task can be limited to specific audiences.
  • Test with current draft — try your prompt and tasks before saving or publishing.

Changes go live the same way as everything else: save, then publish. If the panel says chat is not enabled for your site, contact Drawn Agency — the feature is switched on per site.

The editor has its own chat bubble, stacked with the other floating buttons on the right side of the editing view. It opens the same chat as viewers get — a sidebar on desktop, a bottom sheet on phones — and it works as soon as chat is switched on for your site, even before you show the widget to viewers. It always uses your current draft prompt and tasks, so you can tweak the system prompt or a task and try the change immediately, without saving first. Like the test panel, its answers come from your published content: if you’ve just added a section, publish before expecting the assistant to know about it. Links the assistant cites to other pages open in a new tab while you’re editing, so you never lose unsaved changes.

  • Answers link to the sections they cite — click a link and the page scrolls straight to that part of your guide, right where you are (including while editing). Only links to other pages open in a new tab.
  • Answers come from your published brand guide, so publish your content changes before expecting the assistant to know them.
  • There’s a fair-use limit on messages per hour; the widget will ask you to wait if you hit it.
  • Conversations live in your browser, not on a server: the current conversation survives moving between pages in the same tab, and past conversations are kept in Chat history (pinned ones forever, others for 30 days).